Dreamforce
Dreamforce 2024 is Salesforce’s premier annual conference, bringing together industry leaders, innovators, and professionals from around the world. The event showcases the latest advancements in Salesforce products, including CRM tools, AI solutions, and business technologies. Dreamforce features keynotes from high-profile speakers, hands-on workshops, and networking opportunities, all focused on transforming business practices through technology. It also highlights Salesforce’s commitment to social impact, with discussions on using technology for sustainability and social good. Attendees gain valuable insights into the future of business and innovation.
Team: Jonathan Yu - Senior Designer, Nickole Liu - Designer and Illustrator, Isabella Welch - Copywriter, Kat Kasper - Creative Director
Client
Salesforce, Saks Fifth Avenue, Fedex
Type
Event Design, Digital Experience
Year
2024
Process
Role and Responsibilties
At Dreamforce 2024, I played key roles in designing digital experiences for three major booths:
Saks Fifth Avenue & Salesforce
I helped design the booth showcasing how Salesforce enhances Saks' luxury shopping experience. The focus was on using data-driven insights and Agentforce technology to improve employee empowerment, service, and personalized customer interactions both online and in-store, delivering a high-end shopping journey.
FedEx & Salesforce
I contributed to the digital experience for FedEx, highlighting how data deepens customer connections. The partnership with Salesforce allows FedEx to transform sales and marketing through real-time insights, improving account tracking, engagement, and customer outreach, fostering stronger relationships and smarter interactions.
Salesforce Platform
I was part of the team that designed the Dreamforce booth for the Platform team. The focus was on showcasing AI apps and agents through low-code solutions, emphasizing security and privacy. Our booth featured interactive displays, custom collateral like keychains, branded t-shirts, and demo booths highlighting the DevOps lifecycle.
Outcomes
Dreamforce 2024 saw impressive engagement across various sessions, activations, and workshops. The event registered an open pipeline of $186.8M for Dev Services and Trusted Services (as of 9/17). The keynote achieved an 83% show rate, significantly higher than the industry average. With 2,983 attendees across 14 theaters and 11 breakouts, the average session show rate was 41.3%. Workshops reached 75% capacity with 233 attendees, while Lodge roundtables had 159 attendees at a 45% show rate. The ALM traffic driver at the Campground received high praise from sellers, customers, and executives.
