State of IT
The third edition of Salesforce's State of IT report, based on a survey of over 4,000 IT decision-makers globally, explores key IT trends like the impact of business and customer needs on success metrics, the role of automation and AI, application development and integration, and evolving security views. It also covers how IT departments address sustainability, ethics, and diversity.
Team: Jonathan Yu - Lead Senior Designer, Kat Kasper - Art Director, Pres Maxson - Creative Director, James Huntington - Senior Manager - Content Strategy. Ashely Winters - Platform Product Marketing Manager, Manny Portugues - WEM Lead, Conor Donegan - Research Project Lead
Client
Salesforce
Type
Branding, Visual Identity
Year
2023
Process
Role and Responsibilties
I contributed to the report by designing and formatting the eBook, focusing on typography, chapter dividers, and visual integration. I also created an ad campaign that incorporated key brand elements—like the eBook, circular motifs, cloud imagery, the Einstein character, and the signature purple color palette—for a cohesive presence across various ad platforms.
Outcomes
The final outcome of the State of IT Report was a fully redesigned ebook, supported by social ad campaigns with tailored messaging. I also contributed to the design of the landing page. As a result of this initiative, user engagement increased significantly, contributing to $7.8 billion in marketing-sourced pipeline. Click here to download the report and learn more.
