Salesforce.org Events
As an Associate Designer at Salesforce.org, I collaborated with internal teams, global executives, and external partners to shape creative direction for integrated marketing campaigns and key events like Dreamforce, Higher Ed Summit, and Nonprofit Summit. From concept to production, I created strategic, visually compelling design solutions across digital, print, and web mediums, ensuring brand consistency. My work included designing websites, social media graphics, email campaigns, presentations, logos, badges, and branded merchandise, as well as immersive interactive experiences for events that reinforced the organization’s mission of social impact and community empowerment.
Team: Jonathan Yu - Senior Designer, Eduardo Damasceno - Lead Designer, Tony Oblen- Art Director, Lauren Jauco - Lead Designer, Jenise Gunter - Senior Manager Executive Experiences, Molly Boone - Director Strategic Events,
Client
Salesforce.org, University of San Diego
Type
Event Design, Digital Experience
Year
2019
Process
Role and Responsibilties
Higher Education Summit
The summit, co-hosted by the University of San Diego, focused on digital transformation in higher ed with keynotes from Magic Johnson and Tara Westover. I designed and produced event assets such as signage, demo booths, registration materials, keynote visuals, and custom items like pins and a bingo card.
Dreamforce Lodge
At Dreamforce, the Salesforce.org Lodge at the Westin St. Francis served as a networking hub for nonprofit professionals and educators. I designed key assets, including a welcome kiosk and trail map to guide attendees through sessions and demos related to Education and Nonprofits.
Third Party, Premier & Executive Level Events
For Salesforce.org's 2019 "A Night at Monte Carlo" fundraiser, I led the design of the event branding. The casino-themed event recreated the luxury of Monte Carlo, featuring elegant décor and professional gaming tables.
Outcomes
I gained hands-on experience in branding and design by supporting a variety of events. Collaborating with event leads, stakeholders, and vendors, I helped bring ideas to life for clients including Salesforce.org and the University of San Diego. This was my first real-world design experience and an invaluable learning opportunity.
