Own + Salesforce
In September 2024, Salesforce completed its $1.9 billion acquisition of Own Company (formerly OwnBackup), marking a strategic step toward strengthening its data protection and management capabilities. The move reflects Salesforce’s commitment to addressing rising customer concerns around data security, regulatory compliance, and the growing complexity of modern data environments.
Team: Jonathan Yu - Senior Designer, Nickole Liu - Designer, Andreas Lee - Video Lead, - Kat Kasper - Platform Art Director, Brooke Glynn - Own Creative Director.
Client
Client
Type
UI/UX, Web Design
Year
2024
Process
Role and Responsibilties
Following Salesforce’s $1.9B acquisition of Own Company in September 2024, I led the web redesign initiative to support the integration. This involved updating 10 key Salesforce webpages to align with the brand’s expanded data protection and management offerings. My contributions included:
Revamping marquee sections to reflect joint branding and messaging
Implementing new background imagery aligned with Salesforce’s visual identity and Own’s product story
Showcasing updated product UI to highlight new features and ensure visual consistency
Creating Own and Platform Design System and Branding
This redesign was instrumental in communicating our enhanced focus on data resilience, compliance, and security to customers.
Outcomes
Q1 Web Update
Key Wins:
OWN Integration: Updated major product pages with new messaging.
New Content: 3 new pages, 14 refreshed forms, 24 SEO articles.
Global Rollout: Agentforce messaging localized in 6 regions.
Performance Highlights:
Traffic: 638K sessions (+49% YoY), 336K organic (+77% YoY)
Conversions: 36.7K total (+3%), 14.2K organic (+13%)
Top Forms: Shield Demo, Free Trial, Webinars
Top Pages: Salesforce Platform, Shield, Sandboxes
Coming in Q2
G2 Awards page, customer stories, new resource hub
Full localization, more SEO articles, Pagebuilder form migration
