Platform Sizzle Reel
I was responsible for storyboarding and designing the visual layout of our team's sizzle reel. This reel showcases the breadth of our work over the past year—including marketing campaigns, eBooks and publications, web and internal projects, and our contributions to Dreamforce, one of the premier AI events. Watch the sizzle reel for a glimpse into the impactful projects out team brought to life.
Team: Jonathan Yu - Senior Designer, Nickole Liu - Designer and Illustrator, Isabella Welch - Copywriter, Kat Kasper - Creative Director, Red Byers - Animator
Client
Salesforce
Type
Branding, Visual Identity
Year
2024
Process
Role and Responsibilties
Visual Layout and Story Boarding
I was in charge of the visual layout, organizing all content and elements. Nicole and I storyboarded the key frames, outlining animations and how the narrative would unfold.
Project Selections
Nicole and I organized all our 2024 projects into three sections for the sizzle reel—Events, Campaigns, and Web—categorizing each accordingly. These include ebook and white paper promotions, Dreamforce demo booth designs, and platform web pages showcasing product UI.
Animations
Animations were created by Red Byers, whose keen eye for design brought our visuals to life. His work included character illustrations of our team, emojis and Slack notifications, and various transitions across different screens
Outcomes
The final outcome of this project was a sizzle reel showcasing the impactful work our team accomplished throughout the year. In 2024, we promoted over 20 campaigns, generated 2,000+ downloads across our eBooks and publications, and created 200+ UI images for the Salesforce platform website. Additionally, our Dreamforce campground activation resulted in 764 badge scans. These achievements highlight the significant value and impact we delivered to both stakeholders and customers.
